- A
- A
- A
Lately, Aerospace Liangli Electric Co., Ltd., a subsidiary of Shenzhen Aerospace Industrial Technology Research Institute Co., Ltd., signed contracts for 22,597 single-phase intelligent energy meters for expense control and 4,857 three-phase four-wire intelligent energy meters for expense control in the cloud market, with an amount of RMB 3.616 million, and became the first organization of CASIC realizing the millions of turnover volumes in the field of cloud marketing business.
For the entire company, more and more organizations have gained new experience and achieved new achievements in the cloud marketing business. Since its launch in August 2018, the cloud marketing has become a new carrier and tool for CASIC to promote the transformation of development mode, and will continue to make contribution to the transformation, upgrading and high-quality development of CASIC.
Innovative marketing mode promoting sales cost reduction and efficiency improvement
The cloud marketing is the means and tool for marketing mode transformation and achieving innovation. Lately, Hunan Aerospace New Materials Technology Research Institute Co., Ltd. successfully won the order for high-quality cobalt powder for 3D printing through the cloud marketing platform. After the New Materials Institute achieved the success, its employees were impressed by the new marketing mode.
“The cloud marketing brings a new marketing mode that can reduce the burden on technicians and allow them to put more energy into research and development.” Yue Zifeng from the Economic Management Department of Hunan Aerospace New Materials Technology Research Institute Co., Ltd. told reporters that, in the past, the sales were based on marketing management and technical marketing, and technicians were often required to undertake the sales tasks. However, after the cloud marketing platform is adopted, the technicians are only required to communicate with the customers in respect of technical problems, and other complicated matters can be handed over to the platform.
Gao Hongwei, the Chairman and Secretary of Party Committee of CASIC, once stressed that it is necessary to give prominence to the important position of cloud marketing and optimize the marketing mode. In the long run, the new mode brought by cloud marketing is conducive to the New Materials Institute in improving the technological level, enhancing research and development capabilities, and focusing on the development of the main business. Moreover, the cloud marketing saves labor and time costs, and achieves cost reduction and efficiency improvement in the sales process. In the past, employees of the New Materials Institute promoted their products by making phone calls and distributing brochures. Each brochure was very heavy, and a lot of brochures were required, resulting in high costs.
“With the cloud marketing platform, we can demonstrate more intuitive and specific data, send messages to customers flexibly and efficiently, attract more new partners, and enhance the industry influence and market competitiveness of us,” Yue Zifeng said.
Cloud business circle promoting the high-quality development of enterprises
Gao once pointed out that the cloud marketing is an effective technological means to reduce inventory, and all employees shall carry out cloud marketing to ensure the completion of business plans. It is understood that all the items sold by Aerospace Liangli Corporation were existing inventory products and major products, and Aerospace Industrial Technology Research Institute has taken another step towards the goal of high-quality development based on the cloud marketing.
“Making efforts to make customers understand the cloud marketing platform is the focus of promoting the development of cloud marketing business.” Li Zhao from the Industrial Development Department of Aerospace Industrial Technology Research Institute said that, in order to promote the development of the cloud business, employees shall first know how to use the cloud marketing platform, and then the customers shall understand and use the platform. In order to enable the marketing team to know the operation process of the cloud marketing platform, Aerospace Industrial Technology Research Institute conducted business training in various forms such as conferences, emails and Enterprise WeChat. As of the middle of November, 2,256 staff members from Aerospace Industrial Technology Research Institute and 15 organizations of its subordinate companies have registered as cloud marketing members.
After they know the operation process, we shall introduce the platform to the customers and promote the customers to use the platform. During the promotion process, Aerospace Liangli Corporation prints the QR code of the client on the salesperson's business card to make each customer understand the cloud marketing platform, and strives to play the role of “booster” of the cloud marketing platform to promote the product to a broader market.
The cloud marketing platform is not only a booster for products, but also a booster for high-quality development of enterprises. Li told reporters that Aerospace Industrial Technology Research Institute will use cloud marketing to allow all employees to constitute a social network to collect and feed back the latest market information, so as to provide a strong basis for enterprises to make scientific decisions and promote the high-quality development of enterprises.
Carefully understanding user demands, and optimizing cloud environment in an overall manner
A safe and comfortable cloud environment is essential for promotion of the cloud marketing business. In order to ensure the smooth development of the cloud marketing business, the cloud marketing platform operation team responsible for technical service support shall always pay attention to user feedback, and spare no efforts to deal with user problems and improve platform functions, so as to provide a strong guarantee for the stable, fast and safe operation of the cloud marketing platform.
Wu Zhaowei, an operator, recalled that once, the users of Guizhou Aerospace Kaishan Petroleum Instrument Co., Ltd. did not know how to share the information of combined products, and the operators answered the questions patiently and taught them to share the product links in 6 ways.
We successfully know one kind of demands based on a single problem. Therefore, after the problems of users of Kaishan Petroleum Instrument Company were solved, the cloud marketing platform operation team has added the “additional shelf function” to the platform according to this kind of demands to completely meet the requirements of the salesperson in selling combined products.
In addition, the operation team has also proposed some methods such as combining implementation training with remote support, solving user problems for 7×24 hours, and establishing user WeChat groups to strive to completely understand users' feedback.
It is necessary to meet the requirements of users and ensure the authenticity of the data. Lyu Hongbo, an operator, told the reporters that as of November 26, 182 transactions for internal cloud marketing have been completed, with a total contract amount of RMB 184,407,000. “In face of the enormous contract amounts, operators shall regularly check transaction data to ensure the authenticity of transaction data,” Lyu Hongbo said.
With the continuous improvement of the cloud marketing platform, and the continuous growth of cloud marketing personnel and subject matters, cloud marketing will continue to promote the transformation of management and operation modes, providing new impetus for the high-quality development of enterprises. Focusing on the future, the cloud still has more potential to be explored.
(Reported by Song Haowei)
